POOOL ·买手集合店

【What is POOOL?】

POOL “泳池”

注入一个充满无限可能的“O”

也为品牌注入了有趣的灵魂。

"pool" infuses an O full of infinite possibilities and also infuses an interesting soul into the brand.

[POOOL]买手集合店——店铺落址于福州融侨外滩壹号。以“买手集合+空间体验”的品牌模式，为消费者构建潮流的乌托邦。

[POOOL] Buyer Collection shop - The shop is located in Fuzhou Rongqiao Wai Tan No. 1. With the brand model of "Buyer pool + space experience", we build a utopia about the trend for consumers.

在如今这个信息多元的时代，消费者不断寻求着全新的消费体验与品牌额外的价值，是在彰显个性与时尚品味，也在传达出对待生活的态度。

In today's era of diversified information, consumers are constantly seeking new consumption experiences and additional brand value. It can intuitively show personality and fashion taste, and also reflect the attitude towards life.

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Name | 项目名称：POOOL·买手集合店

Location | 项目地点：FuZhou,China |中国福州

Area | 项目面积：160㎡

Date | 完成时间：2020.12

Space Design | 空间设计：YaoDesign 耀设计

Creatibe Design | 主案设计：AllenZhu 朱寿耀

Cooperative Design | 协作设计：陈丽媛 & 钱元静

特别鸣谢：

Brand Design | 品牌设计：行行有创意

Guide Landing | 导视落地：中策标识

Photographer | 项目摄影：徐义稳

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思想·元素

视觉的张力与色彩的碰撞

蓝色小小方块是一个隐喻

即是泳池里的一块小瓷片

它经历了被水包围、浮出水面和再次潜水的阶段

想要徐满欢乐，缺一不可

空间里任意一件NICE好物都是这蓝色小小方块

组合成你预期的完美画面

The little blue square is a metaphor

It's a little piece of porcelain in the pool

It went through stages of being surrounded by water, surfacing and diving again

If you want to be happy, you need one

Every NICE thing in space is this little blue square

Put it together to create the perfect picture you want

方块即像素，设计通过方块像素的置入，似未来文化对于现实的“入侵”。若以每一件服饰为像素，聚集在这以”泳池”为概念的空间，更像一场”泳池Party“的潮流狂欢！

Blocks are pixels, and the design is like the "invasion" of future culture to reality through the placement of square pixels. If each piece of clothing is a pixel, gathered in this space with the concept of "swimming pool", it is more like a "swimming pool Party" trend carnival!

在冷峻的金属质感氛围的包裹之下，那一抹蓝色方块显得格外突出，对消费者产生了最直接的视觉吸引，生成独特的品牌印象。

Under the cold metallic atmosphere, the blue square is particularly prominent, which has the most direct visual attraction to consumers and generates a unique brand impression.

窥见·未来

以想象，赋予空间无限可能

“这是关于探索的旅程，更深刻地找到新的发现，通过他们的无限和未知的感觉引发敬畏的状态。它本应是一份礼物，我认为它触及了普遍而又非常特殊的情感。”

——Fernando Bittar

"It's about the journey of exploration, profoundly finding new Spaces that elicit a state of awe through their vastness and sense of warmth. It was meant to be a gift, and I think it touched on universal and very special emotions."

通过充满无限可能的“O”开启时尚探索之旅，引动人们的视线，跟随神秘的光影隧道，步入至未来之境。人们对于未来的无限遐思，既是简洁纯粹带来的科幻质感，又是深邃绚丽唤醒的神秘想象。

Open the journey of fashion exploration through the "O" full of infinite possibilities, move people's eyes, follow the mysterious tunnel of light and shadow, into the future. People's infinite reverie for the future is not only the science fiction texture brought by simplicity and purity, but also the mysterious imagination awakened by deep and gorgeous.

再将包容万物的“O”不断推演与延伸，构筑出一个可以承载艺术与精神的空间，容纳我们对未来场景的想象与探索。

Then, the "O" that contains all things is constantly deduced and extended to build a space that can carry art and spirit, and accommodate our imagination and exploration of the future scene.

设计师在空间布局上，利用弧形结构打造围合感，兼顾空间的开放与互动，既形成了指引方向的标识，也通过弧形过渡内外空间。于弧形缝隙中窥探为空间营造了一种新的氛围。

In the space layout, the designer uses the arc structure to create a sense of enclosure, taking into account the openness and interaction of the space, which not only forms a sign to guide the direction, but also transitions the inner and outer space through the arc. Peeking through the curved crevices creates a new atmosphere for the space.

在似乎无限延伸的空间里，引用了斯卡帕——流动空间的方法论，通过空间的局部开放与视线穿插，形成了俩个不同空间之间的流动。

In the seemingly infinite extension of the space, the methodology of Scarpa-flowing space is quoted, and the flow of two different Spaces is formed through the local opening of the space and the line of sight.

赋能·价值

以空间情绪体验，赋能品牌价值

在空间展陈上，设计以不同分区、不同形式进行空间的叙事编排，并通过不同的灯光氛围、场景装置与道具进行恰度融合，构建一个更具体验感的零售社交灰空间，搭建与消费者更强的情感纽带。

In terms of space exhibition, the design carries out narrative arrangement of space in different partitions and different forms, and integrates different lighting atmosphere, scene devices and props to build a more experiential retail social gray space and build a stronger emotional bond with consumers.

沉浸式的场景提供了可被感知的情绪体验，营造一个超现实又极具未来性的买手店。

The immersive setting provides a palpable emotional experience, creating a surreal and futuristic shop.

吊顶序列排开的造型灯管，将有限的空间向两端无限延伸，明亮流畅的光线配搭金属子弹头的细节设计，增强了空间未来感。

The ceiling sequence is arranged in the shape of the lamp tube, which extends the limited space to both ends indefinitely, and the bright and smooth light is matched with the detailed design of the metal bullet head, enhancing the sense of the future of the space.

收银台模拟泳池的造型设计，不仅显化了设计主题与品牌概念，更营造了一份轻松与趣味，为消费者提供更丰富多元的拍摄场景。

The modeling design of the cash register simulated swimming pool not only manifests the design theme and brand concept, but also creates a relaxed and interesting, providing consumers with more diversified shooting scenes.

方块元素在空间细节上的不断演变与运用，细节无处不凸显着POOOL的品牌DNA。

The constant evolution and application of square elements in spatial details, details everywhere highlight the brand DNA of POOOL.

感知·材质

用无声的语言展现潮流空间魅力

空间材质以金属原力为主调，以简洁的设计语言表达当下年轻潮流时尚审美风向。

The material of the space is based on the metal force, and the concise design language expresses the current trend of young fashion aesthetic trend.

定制铝材与金属漆面，在光线的折射下与顾客产生不同的互动, 明暗流转，色彩倒映，每一秒都呈现着不同的情绪与魅力。金属与不同结构、不同材质的关系，融合出更多深层的含义。

Customized aluminum and metal finish, under the refraction of light and customers have a different interaction, light and dark flow, color reflection, every second presents a different mood and charm. The relationship between metal and different structures and different materials merges more profound meanings.